How does Audient’s mission align with what you’re doing here at CenterStaging?
Audient’s mission is to get pro-level gear into as many hands and budgets as possible. We want to ensure that the technology is not a barrier to entry for anybody. A lot of manufacturers will reserve their most refined designs for the highest-paying customer, but for Audient, everything is about trying to make sure it’s as egalitarian as possible. Our goal is for someone who’s just starting out, or someone who’s been a veteran in this business for forty years, to have access to our tools and to make sure it’s as pristine and as simple of a recording experience as possible.
Can you tell us about a recent product launch that you’re particularly proud of?
That would be the Oria. The entire design philosophy behind that was about taking away the barrier to entry. To put an immersive rig together with speaker management, as well as an interface to run it on was taxing to a computer setup. You potentially even needed to have a second setup to even run it, which puts people off from even trying to get into it.
What do you think sets Audient apart from other audio interface and console manufacturers?
Audient’s focus is trying to strip away the excess and just get to the point of the job. We feel very confident that by streamlining that process we will continue to bring people into the joy of engineering and working on records. It’s about giving them the joy of the record-making process themselves rather than delegating that to somebody else.